I can’t get out of Waterstone’s without a book.

I just can’t help it. As soon as I get into one of the Waterstone’s  bookstores I feel like buying. The good thing is I am not just buying all the useless stationery and gadgets but I am actually buying books. It is not bad indeed to buy books (if not, maybe, for all the paper that I am wasting, but I am 99% sure the book I buy are made with recycled paper, I don’t feel like killing trees for my own benefit). The problem I need to stress out here is with the loyalty card. I actually feel rewarded by the fact that buying books I earn points on my card and then I’ll be able to buy more books.

Waterstones on Oxford Street

Waterstone’s on Oxford Street

Loyalty programs are the reason why I am always buying toiletries at Boots and doing grocery at Sainsbury’s. An addiction indeed.

But if I need to buy some food and having a bath, I definitely do not need to read. Gosh, this sound stupid! I mean, I do not need to buy books. I can just go to the library and borrow some, right? I even registered at Willeseden Green Library.
But Waterstone’s… is different for me. First, it’s like doing shopping, but instead of spending money in shoes I’m doing an effort of investing in culture (well, I’m not exactly reading classics or manuals, but at least I’m improving my English). Second, they just happen to have stores in all the places I like to hang out: Oxford Street, Piccadilly Circus, the O2 Centre on Finchley Road. Probably the only place I go where they do not exist are the Westfield centres at White City and Stratford (I am not totally sure about the latter, it’s so big that they might actually have one hidden somewhere). I think in Westfield they just have Foyles, which is a really nice bookshop chain as well. I loved it when on April 23, for the World Book Night, I popped in and they gave me a book for free (“The Vanishing Act of Esme Lennox” by Maggie O’ Farrell, which I haven’t read yet – apparently I have a problem with free books). They also gave me a voucher with £5 discount on any book worth £15. I honestly don’t know if Foyles have a loyalty card. Fact is I discovered Waterstone’s first, and since the prices of the books are usually the same, I just stuck on my original choice.

Foyles at Westfield Stratford

Foyles at Westfield Stratford

So, if anyone has some really good solutions to my problem with loyalty cards please feel free to suggest. I just warn you, telling me these programs are just marketing strategies which do not reward me but them… doesn’t help.
I am totally aware of that, I need something stronger.

Like a Dry Martini.
With olives, please.

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